{"product_id":"brand-strategist","title":"Brand Strategist","description":"\u003cp data-start=\"2679\" data-end=\"2791\"\u003e\u003cstrong data-start=\"2679\" data-end=\"2694\"\u003eJob Summary\u003c\/strong\u003e\u003cbr data-start=\"2694\" data-end=\"2697\"\u003eDefines and steers the emotional, visual, and storytelling direction of the Travelexnow brand.\u003c\/p\u003e\n\u003cp data-start=\"2793\" data-end=\"2835\"\u003e\u003cstrong data-start=\"2793\" data-end=\"2833\"\u003eFunctional Responsibilities \u0026amp; Duties\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2836\" data-end=\"3108\"\u003e\n\u003cli data-start=\"2836\" data-end=\"2923\"\u003e\n\u003cp data-start=\"2838\" data-end=\"2923\"\u003eTranslate brand goals into messaging frameworks, campaign concepts, and mood boards\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2924\" data-end=\"2972\"\u003e\n\u003cp data-start=\"2926\" data-end=\"2972\"\u003eLead competitive audits and audience studies\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2973\" data-end=\"3027\"\u003e\n\u003cp data-start=\"2975\" data-end=\"3027\"\u003eDefine brand tone, personality, and campaign voice\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3028\" data-end=\"3108\"\u003e\n\u003cp data-start=\"3030\" data-end=\"3108\"\u003eAssist in developing sub-brand identities (e.g., RUMI, CareFly, Easy Cancel)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"3110\" data-end=\"3137\"\u003e\u003cstrong data-start=\"3110\" data-end=\"3135\"\u003eRole Responsibilities\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"3138\" data-end=\"3347\"\u003e\n\u003cli data-start=\"3138\" data-end=\"3208\"\u003e\n\u003cp data-start=\"3140\" data-end=\"3208\"\u003eCollaborate with content and creative teams on concept development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3209\" data-end=\"3279\"\u003e\n\u003cp data-start=\"3211\" data-end=\"3279\"\u003eGuide storytelling across platforms, packaging, and PR initiatives\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3280\" data-end=\"3347\"\u003e\n\u003cp data-start=\"3282\" data-end=\"3347\"\u003eEnsure coherence in visual and written expressions of the brand\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"3349\" data-end=\"3369\"\u003e\u003cstrong data-start=\"3349\" data-end=\"3367\"\u003eQualifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"3370\" data-end=\"3603\"\u003e\n\u003cli data-start=\"3370\" data-end=\"3431\"\u003e\n\u003cp data-start=\"3372\" data-end=\"3431\"\u003eDegree in Marketing, Communications, Branding, or related\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3432\" data-end=\"3487\"\u003e\n\u003cp data-start=\"3434\" data-end=\"3487\"\u003eExperience in building or evolving a brand strategy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3488\" data-end=\"3551\"\u003e\n\u003cp data-start=\"3490\" data-end=\"3551\"\u003ePassion for travel, lifestyle, and modern consumer behavior\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3552\" data-end=\"3603\"\u003e\n\u003cp data-start=\"3554\" data-end=\"3603\"\u003eExcellent communication and presentation skills\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"travelexnow","offers":[{"title":"Default Title","offer_id":44528038084661,"sku":"","price":0.0,"currency_code":"MYR","in_stock":true}],"url":"https:\/\/www.travelexnow.com\/products\/brand-strategist","provider":"travelexnow","version":"1.0","type":"link"}